About Priscilla King
REALTOR® · Montana and Texas
Priscilla King works two markets.
In Montana, she works residential and commercial property across Whitefish, Kalispell and the Flathead Valley.
In Central Texas, she works commercial real estate: restaurant and retail property, owner-users, investors and the growth corridors north of Austin.
Her foundation is marketing: a degree from Texas Tech University, a career with small manufacturers and global corporations including IBM, and then her own marketing business. That training now goes into research, underwriting and getting each property in front of the right buyer.
Education
Texas Tech University
- Bachelor of Arts in Marketing, 2012
Commercial real estate coursework, CCIM Institute, 2026
- Foundations for Success in Commercial Real Estate
- Capital Markets: Making the Case for Investment Real Estate
- Commercial Real Estate Negotiations
- Commercial Real Estate Loan: Start to Finish
- Lease vs. Own Comparison and Analysis
- Successful Strategies for Tenant Representation
- 1031 Tax-Deferred Exchange
- Commercial Real Estate Asset and Portfolio Management
- Ethics 2026
Montana market knowledge
Specializing in residential and commercial property in Northwest Montana.
- Whitefish: downtown, Whitefish Lake and the lakeshore, Big Mountain, Iron Horse and Grouse Mountain
- Kalispell and the Flathead Valley
- Primary homes, second homes and rental property
- The Flathead Report, her market report for Flathead Valley buyers, sellers and owners
Texas market knowledge
Specializing in commercial property in Central Texas, focused on the growth corridors north of Austin.
- Restaurant and retail property, including second-generation restaurant space
- Owner-users, SBA-financed buyers and investors
- Lease structures, including NNN leases
- Cap rates, valuation and buyer targeting
- Submarkets: Cedar Park, RM 620 and Northwest Austin
Published research
Current work
- Listing agent, 11620 N FM 620
- Second-generation restaurant property on the RM 620 corridor
- Relaunched the listing
- Hosted a broker open and investor lunch, October 1, 2026
- Video library
- Market and property breakdowns at priscillaking.com/videos
- YouTube: @PriscillaKingRE
How she works
- Primary sources. Public records, city planning staff and lenders, with every claim cited.
- Underwriting first. The numbers come before the adjectives.
- Marketing built in. Positioning, video, drone, search and email, planned before a property reaches the market.
- Relationships. Bankers, city staff and referral partners in both markets.
Before real estate
- Owner, independent marketing business
- Brand strategy, SEO, paid media, video production and email
- Marketing, global corporations
- Including IBM
- Marketing, small manufacturers
Licenses and memberships
- Texas: Sales Agent, TREC License 847991, Mallach and Company
- Montana: Licensed Real Estate Salesperson, License No. RRE-RBS-LIC-136719, The Agency | Bozeman, Big Sky & Whitefish
- REALTOR®, Austin Board of REALTORS® and Northwest Montana Association of REALTORS®
Client Experience Commercial + Home Builder
“Priscilla has the rare combination of being someone who is both creative and organized. When it comes to the projects she manages, you can expect great communication and quick results- you will not have to be the one sending her emails asking about status updates! Priscilla takes responsibility and ownership of her craft very seriously and your expectations will be exceeded when you decide to work with her!”
Julie Elias, Vice President | Wyldewood Homes
Beyond Real Estate
- Splits her time between Montana and Austin, Texas
- Cooking, gardening, sewing, painting and building
- Runs a cooking brand and several YouTube channels
- Camping in the Pacific Northwest with her husband, a commercial drone operator, professional videographer and content creator
